Rocket Science for Golf Equipment Design - Ping ChipR Vs Odyssey X-Act Tank Chipper
Ping ChipR Vs Odyssey X-Act Tank Chipper – The Moment of Confidence (MOC), Bringing Rocket Science to Golf It has long been known in high-risk industries such as space exploration that fantastic engineering is not enough to make any piece of equipment a success. It is the psychology of the design that will decide if the human operators will use it……..or not. The history of golf and engineering in all industries is littered with examples of technical marvels that the world ignored. For a piece of kit to fly off the shelves it has to fire up the primaeval circuits of the human brain that still drive our emotional response to our environment and everything in it. In neuroscience this is known as the MOC – the Moment of Confidence. After 30 years of applying MOC (the Moment of Confidence) into global industries the Chief Psychologist at Sport Psychology Ltd (SPL) has introduced this technique into sport with the creation of our new division PSYenz . With the releas...