What Colour is Santa's Coat- Why Golf Needs More Traditions......Delivered in a Non-Traditional Manner
What Colour is Santa’s Coat? Why golf needs more traditions…………..........……. ……….. delivered in a non-traditional manner S. Smith, AFBPsS, C.Psychol, CSci, BSc St. Andrews Chief Psychologist Sport Psychology Ltd. Member ‘The College of Experts’: Independent Scientific Advisor to UK Government Email: psych@sportpsychology.co.uk Phone: UK + 44 (0)7806 794 527 Dedicated to the memory of Scott Stewart 1969 -2020 Abstract Things ain’t what they used to be- these days children email their wishes to Santa’s online accounts and watch out for his arrival on their parents iPads. Traditions, like Santa, always evolve and have to move with the times if they are to survive. The traditions may evolve but the emotional power they have over us remains as strong as ever. It is folly to try and stop traditions from evolving or to throw beloved traditions in the garbage bin to artificially make yourself more relevant- golf may h