Shrink Wrap - views from inside a psychologist's head

  6 th March 2021 ,   London, UK, 1400 GMT For Immediate Release Introverts Prefer Ping Sport Psychology Ltd (SPL) delivered   a study to look at classic personality typology in golfers and the way it impacts their choice of preferred equipment brand. SPL Chief Psychologist (Stephen Smith) stated: “The results are clear that personality is a huge factor in the way that golfers align to brands and equipment. It is an area of design and marketing that golf brands will need to pay more attention to achieve commercial success in the mid 21 st century ”. The Technical Bit (which is still really interesting ) The Model and Results SPL asked golfers to indicate which was their favourite brand. They also were asked to self-classify their preferred personality type against classic Jungian factors*: ·          Introvert vs Extravert ·    ...

 Golfers Have a Unique Personality Profile - some might even suggest weird Sport Psychology Ltd (SPL) is running a study to look at classic personality typology in golfers and the way it impacts their choice of equipment brand. The study is still collecting data but SPL had to release their overall findings (on the group profile) as it has been shocked by the overall spread of the personality types in golfers when compared to those seen in the general population. Golfers seem to make up a specific subset of humanity – “ Golfers are from Mars and everyone else is from Venus ” seems particularly apt. SPL Chief Psychologist (Stephen Smith) stated: “ I had assumed that the spread of these famous personality factors was identical in golfers to the years of data that has been collected about the general population, that simply is not the case. I had anticipated, minimal, differences but some were eye-wateringly huge. This study has significant implications for all golf bodies that ...